Top 5 Beauty Retail Apps on Android in Russia: Q4 2023

During the fourth quarter of 2023, the top beauty retail applications on the Android platform in Russia exhibited varying performance trends. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user metrics for these apps.

ИЛЬ ДЕ БОТЭ косметика и духи saw a notable increase in weekly downloads, starting at around 5K in late September and steadily rising to approximately 7.4K by the end of December. Active users for this app showed a slight decline initially, from 21.6K to 18.1K by the end of October, followed by a gradual increase, reaching around 22.3K by the end of the quarter.

Sephora: Buy Makeup & Skincare experienced a sharp decline in active users, starting from 1.7K in early October and dropping to 225 by the end of December. Weekly downloads were minimal, peaking at 1.7K in the first week of October.

Ulta Beauty: Makeup & Skincare also showed a declining trend in active users, beginning at 1.6K in early October and falling to 212 by the end of December. Weekly downloads were modest, with a peak of 1.6K in the first week of October.

Notino: perfumes and cosmetics had a fluctuating performance. Weekly downloads were low, reaching a maximum of 94 in early November. Active users saw a rise from 240 in late September to 286 in early November, before declining to 159 by the end of December.

Scentbird Monthly Perfume Box showed minimal activity with only one download recorded in late October. Active user data for this app was not provided.

For more detailed insights and analysis, visit Sensor Tower.